Best selling author Brene Brown often mentions this quote in her talks. In a way, she wrote a book about it. Besides being inspirational, it’s excellent marketing advice as well. We often fail to realize in the endless pursuit of perfecting our product-company-image, that the real beauty is not in the perfection. The real beauty of our entrepreneurial ventures is in the flaws. Market the real story, flaws and all. Keep it honest and authentic because “there is no effort without error and shortcoming“.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends herself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
— Teddy Roosevelt