29 Jul

Done is the engine of more

Several years back, Bre Pettis and Kio Stark came up with something called the Done Manifesto.  It lays out 13 rules for a ‘more doing, less planning’ mindset.  We often use planning as means of procrastination.  If only I had my bullet points would line up correctly then I could get this list done and finally start working.  If only.

The 13th and most important declaration contains 5 powerful words, done is the engine of more.  You might also hear this stated differently “what 1 thing can you do now that will get you started towards your goal”.  The idea is that getting a little done creates a snowball effect.

In creative pursuits, we have a tendency to perfect.  Yes, the planning can be a problem.  But frequently, creatives come up with brilliant work.  Doing, doing, doing, doing.  But never done, it’s never good enough to call done.  Why?  My best guess is vulnerability  When you call it done, then your perfect glass house is open for rock throwing season.

I don’t have a perfect solution for this crisis.  But I do have a suggestion that I’ve seen work over and over.  Embrace it.  The key to good marketing is telling your story and the best stories have heroes with serious flaws who somehow find a way to get it done in spite of those flaws.  The beauty of their work is when you see past the flaws.  Yes, it’s not a perfect solution  My writing is sometimes patronizing and my grammar sucks.  If I didn’t use

It’s not a perfect solution but I’m hitting publish anyway.  My writing is sometimes patronizing and my grammar may suck but I have some really great ideas.  But If I didn’t use grammarly you would have swore I was a 5th grader.  But I’m calling it done.  Pushing Publish.  This is my story and if you don’t like it then leave.

The Cult of Done Manifesto can be found here.

Addition works by Bre Pettis can also be found here.

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